Global Family Business Report 2025

Strategic growth through values and purpose

Family businesses are at a pivotal moment. Generational transitions, rapid technological shifts, and growing demands for environmental and social responsibility are reshaping the way family businesses define and pursue growth. Standing still is not an option.

As Baby Boomer CEOs step aside, they pass down more than just leadership. They transfer the responsibility -and opportunity- to reimagine what success looks like for the next generation. That means going beyond wealth preservation to embrace innovation, long-term value creation and purpose-led governance. 

This report has outlined the most critical drivers of growth for today’s family enterprises:

• Governance and leadership must be recalibrated for the future, clarifying roles, strengthening decision-making and preparing the next 
  generation to lead with purpose.
• Sustainability is no longer a side initiative. Instead, it is a strategic driver of growth. Businesses that embed ESG principles into their operations are building resilience and securing relevance.
• Strategic investment and M&A are emerging as key levers to accelerate growth. Seizing these opportunities, however, requires careful 
  planning, the right partners and a willingness to evolve.

The path ahead will likely demand tough decisions and shared commitment across the family, the business and the broader community.

The next 5 to 10 years may separate the family businesses that merely survive from those that lead with intention and build a lasting legacy.  With the right focus, your family enterprise can grow not just bigger, but better.

If you have any questions or would like to discuss this topic further, please reach out to Marlies Baijer, Olaf Leurs of Maarten Merkus.

Download the report (English) and the executive summary (English).